“Art Village Project” is a social contribution program of arts & culture, initiated and implemented jointly by the Hyundai Motor Chung Mong-Koo Foundation and K-Arts since 2015.
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Gyechon Classical Music Festival :
Blessed with beautiful natural landscapes, Gyechon Village is where the entire students at Gyechon Elementary School and Gyechon Middle School are active members of their school orchestra.
The Gyechon Classical Music Festival is an annual festival held since 2015 in the village of Gyechon, Pyeongchang, Gangwon Province to enrich our day-to-day life with the beauty of arts and the village. In addition to the Gyechon Classical Music Festival, a variety of arts education programs are also provided, including Master Class, Gyechon Village Culture Class, etc., offering opportunities to enjoy culture and arts in everyday life of the community. -
Dongpyunjae Traditional Korean Music :
Vision village is where Ok Bogo, one of Korea's three most malignant people, has extensively developed the Geomungo and is the birthplace of both Song Heung-rok and Park Chowol, the prominent figure and the best Pansori singer in Korea.
There is also a Holy Land of Korean Traditional Music located in the village. The Dongpyeonjae Korean traditional music festival has been held annually in Vision Village since 2015, during the autumn season, to make our daily life of art and villages colorful. In addition to the festival, we also operate various art education programs. For example, Pansori and the folk song classes provide opportunities to enjoy culture and art in the daily life of the village community.
OnDream Young Arts
OnDream Ensemble
The OnDream Ensemble, founded in 2014, is a growth program which brings together recipients of the Hyundai Chung Mong-Koo Foundation Scholarship majoring in classical music. It aims to enhance the talents and capabilities of these students as musicians through specialized ensemble activities and educational programs conducted by faculty members.
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- Target Participants: Recipients of the Hyundai Chung Mong-Koo Foundation Scholarship majoring in classical music, including middle school, high school, and university students who have applied for the program
- Program Content: Supports educational activities such as music camps and master classes, and performance activities such as on-dream concerts, chamber music series, and sharing performances.
OnDream Artists
The OnDream Artists Series, which was first introduced in 2022, is a series of recitals that invites talented artistic and cultural individuals supported by the Hyundai Chung Mong-Koo Foundation who are actively engaged in artistic activities both domestically and internationally.
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- Target Participants: Scholarships recipients specializing in classical music among the OnDream Arts and Culture Scholarship supported by the foundation, including middle school, high school, and university students.
- Program Content: Focus on discovering notable talent to help promote recitals and artists.
OnDream Stage
It contributes to the spread of social value of culture and arts by planning visiting concerts nationwide and narrowing the regional cultural gap.
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- 23 Year OnDream Stage (Daegu, Gwangju, Seoul and Daejeon) - Free invitation of social workers, police officers, firefighters and medical staff dedicated to each community and planning a concert with commentary